Focus Money
Energiekontor: Luft nach oben
Sustainable investing doesn’t mean giving up returns – Energiekontor proves it: up 62 percent in 13 months, and it may keep going.
Read more →Isabel Schommers
Freelance Content Strategist & Crossmedia Journalist
Good content today thinks crossmedia. Alongside my work as a journalist, I develop video, podcast and social media formats. Looking for support with your format, or want to build a new one? Need a content strategy? Let’s tackle it together!
Get in touchWhat I offer
Get in touchCROSSMEDIA & CONTENT STRATEGY
You want to market your content but aren’t sure which formats and channels fit best? I’m happy to help!
Crossmedia services
- Content strategies tailored to your content
- Developing and launching new formats
- Building new social media channels
- KPI-driven content optimisation
- Support with copy, SEO, shooting & editing
TEXTS & ARTICLES
What I offer
- Online articles (incl. SEO)
- Print articles (incl. layout)
- News editing
- Conducting and editing interviews
- Translation and localisation from English, Portuguese, Russian and French into German
My topics
- Business, stock markets & finance
- Consumer advice
- Features & self-experiments
- Psychology
- Literature & languages
- Culture & theatre
- Classical music & opera
- Regional focus: Munich, Portugal, Brazil
VIDEO
- Developing video formats (esp. for YouTube)
- Building new YouTube channels
- Promoting YouTube channels on Instagram, TikTok, WhatsApp & LinkedIn
- Community management
- Research & editorial
- Concepts & storyboards
- Shooting & camera
- Editing & animation
PODCAST
- Developing podcast formats
- Support with video podcasts (concept, set, shoot, edit etc.)
- Research & editorial
- Editing & audio post-production
- Promotion on social media
- Hosting (studio available)
SOCIAL MEDIA
- Tailored content strategies for your content
- Social media formats (Instagram, TikTok, YouTube, LinkedIn)
- Building new social media channels
- Promoting content on Instagram, TikTok, WhatsApp, YouTube & LinkedIn
- Image editing & posts for Instagram, TikTok, WhatsApp & LinkedIn
- KPI-driven content optimisation
- Shooting & editing Reels & Shorts
- Community management
- Planning & managing social media channels
- On-camera hosting
Software & AI skills
Adobe Premiere Pro · Adobe After Effects · Adobe Photoshop · Adobe Illustrator · DaVinci · DaVinci MCP · Canva · CapCut · Captions · OpusClip · Edits · InShot · Sora · Midjourney · Runway · Claude · ElevenLabs · Videouse · Hyperframes
Hardware
I’m also happy to support you with my own equipment. For video I shoot with Fuji cameras (XH2), and for audio (podcast/video) I use various Rode microphones.
Portfolio
Articles
Online · Print · Interviews · Translation
Focus Online
Seltene Erden: Schätze im Boden
China dominates the rare earth market, but many countries want to become less dependent. Australian mining companies could play a major role.
Read more →
Focus Spezial: Female Finance
„Frauen, kümmert euch ums Geld!“
“Capital markets” is still a male-dominated topic. Finance professor Alexandra Niessen-Ruenzi explains gender differences in investing and shares tips for women.
Read more →Video
Concept · Shooting & camera · Editing · Hosting
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Ravensburger – Vorlesegeschichten
1 / 8
YouTube
Open with provider ↗Formel 1 auf Eis
2 / 8
YouTube
Open with provider ↗Tinkers – Herbstspiel für Kinder
3 / 8
YouTube
Open with provider ↗Mission Money – Interview Amundi CIO
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Joie – Vinca 2in1
5 / 8
YouTube
Open with provider ↗Die Geschichte der Kartoffel
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Ravensburger – Meine Gefühle
7 / 8
YouTube
Open with provider ↗Mission Money – Interview Dr. Hendrik Leber
8 / 8Podcast
Editorial · Hosting · Editing & audio post-production
Mission Money · 9 Min.
Vonovia: Eine lukrative Wette?
Apple Podcasts
Open with provider ↗Mission Money · 1 Min.
Aktienduell: Alphabet vs. Microsoft
Apple Podcasts
Open with provider ↗The Big Brand Theory · 20 Min.
Die Lindt-Story: Der Weg zur Weltmarke
Spotify
Open with provider ↗The Big Brand Theory · 19 Min.
Die Firma, die ein TV-Genre erfand
Spotify
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That’s me.
Hi! Nice to meet you! I’m Isabel and I’ve been a journalist for almost ten years. For most of my career I was a crossmedia editor for the Focus brands, working on numerous video, podcast and social media projects – sometimes in front of the camera or the microphone. I still love building new formats and pushing great topics forward – so much that I went freelance. My career also includes time as a producer for advertising and a little time in PR.
My journalistic focus has so far been business, stock markets and finance – but there are many topics close to my heart. I’m very interested in literature, psychology, theatre, classical music, languages and foreign countries, which is why I’ve spent longer periods in Portugal, France, Russia and Brazil.
I look forward to hearing from you! We can start with a free initial call.
Get in touchContact
Feel free to book a free initial call! Use the contact form or write to me at [email protected].
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